Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Thursday, 12 September 2013

7. Audience Expectations

The film opening I plan to create falls under the category of Horror. I believe it fits in the horror genre as it is going to contain eerie and dark music, diegetic sounds which leave the character thinking what is around and an antagonist in which no body can see. Thus I believe my target audience are people aged from 15 and above as I feel they will be able to handle the type of horror I wish to make. As for the younger ages I believe they are not suitable to watch it as the content may disturb them, as seen from the BBFC website stating facts about the limitations directors have to follow in order to see if their film is viable for the rating.

The demographic that I believe would watch my film opening is would be from categories E to B as they contain people like students, the unemployed, middle classed people and teachers. I feel these groups are suitable as seeing from first-hand experience of watching horrors at the cinema, many different age groups were attending to watch a specific horror, for example, Paranormal activity made $193 million, this can from viewers of all ages. Furthermore, looking at the Jicnar scale below my chosen demographics are a good choice as there is a big option to opt in.   

This is the Jicnar scale which classifies people into appropriate categories suited to their standing 











After researching the regulations and specifications of specific films, the BBFC website allowed me to view each rating and see exactly what must be shown to be deemed appropriate for a film. Therefore I believe the rating which I suitable for my film opening is a 15 as the regulations within the 15 age rating suits to my film opening.

To make sure I understand what my audience expect from a horror film, I have created a short clip asking people, " What do you expect from a horror film?".

Below is the clip showing this:     

6. Nine frame analysis

This picture is a 9 shot frame of Dawn Of The Dead, I will be analyse each shot from the nine below and state the meaning behind each shot.


The first shot shows many Muslim people praying, this does not show a clear significant to the film as it is just people pray for their religion, but with the colour being black and white it gives the start an eerie feeling an and sound of just the peoples voices gives a dark feeling.

The second then shows us the main feature of the film, in this case a zombie. This gives the audience a clear insight into what the film is about. As the cut is very quick and the noise of the zombie being very sudden also accompanied by the struggle of the zombie, this could strike fear into the viewers.

The third shot shows the title of the film. As they have seen the zombie on the previous shot of the zombies faces, this shot clarifies to them what exactly the film is about. Adding more affect to the film the director has decided to use big bold lettering on ‘DAWN’ and ‘DEAD’ this shows to use that they are the key words of the film and using red over black carries the effect of the film being eerie and dark, this is conventional to a horror film so it has been used effectively.

The fourth shot shows little significance to the film but is still important as it shows the audience the actors within the film. Furthermore the director has given the writing a blood trail affect which may suggest to the audience the film contains some of blood and again similarly to the third shot with the red on black font to fit the genre.

 The fifth shot shows soldiers fighting. This could show that humans will need high protection against the zombies and will need to fight to survive in times of danger. As we can see from the uniform, it tells the audience that they are specialised in protecting people and also with the gas masks shows that they are trying to use gas as a method to protect. 

 The sixth shot shows a figure running past a cracked window. This could show struggle to the human race after the zombie infestation. The figure could represent a zombie running past to cause mayhem. This shot could produce fear to the viewers and make them ponder on what the figure could have been.   

The seventh shot shows lots of zombies in one area. This could show that the zombie are beginning to dominate earth and the infestation is beginning to increase around the US. As seen form the clothing the director has ensure that generic conventions of a zombie movie are shown by making the zombie clothing all ripped and dirty with blood stains around the shoulder area. Within the film opening the sighting of this shot is very difficult to notice as the edit is very quick, this is shown in a sequence of shots of different areas showing how the infestation has spread around. 

 The eighth shot shows three soldiers, am american women who is part pf the government and a helicopter in front of the Capital Building in Washington DC. In the opening sequences the soldiers begin to open fire towards the crowd, this shows that within the crowd there is trouble and in this case it would be zombies. We can also see that they are highly trained soldiers who are part of the american army, this means the person they are protecting is of very high importance and must be bought to safety quickly. This portrays to the audience that people of a high social status are more important than other people and need more protecting. 

 The ninth shot similarly to the shot, shows little significance to the film but still an important aspect. Keeping in mind that it is a nine shot frame of the opening sequence of a film, the director has stuck to the generic conventions of title sequences by showing the audience the executive producer of the film, this allows the audience to understand who help make the film.

     Analysing this nine shot frame will help me to think of ideas for my opening sequences. I noticed that within this opening sequence the director has used lots of quick edits and images in between accompanied by sharp sounds. This would prove effective with the audience as it would make them jump as it would surprise them. I can incorporate within my opening sequence as I aim to strike fear to my viewers.   

5. Certificate Ratings



This power point consists of all the certificate ratings and what they consist which makes them their specific age rating. Using this has allowed me to see each age groups and the regulations directors have to take into account when deciding the age rating. This will help me with my decision as it will allow me to see what I will need consider when making my opening sequences.

4. History of the genre



This power point goes through the history of horror films and how they began. This research will help me with my own opening sequence as it will allow me to bring in ideas from horror films in the past and techniques that directors used when making those films, I can then incorporate these ideas into my opening sequence to add in old and new methods making it effective.

3. Genre Conventions

Word Cloud:
I went on www.wordle.net to create a word cloud consisting of generic conventions to do with the genre I have chosen to use, as seen below. This word cloud is an effective way to show different conventions within the horror genre. As seen from the word board below Horror is all in capitals to outline that this is based on horror. This system of research is useful for planning as it will help me clearly outline the conventions of my genre. This can provide me with inspiration for making me opening sequence.

2. Understanding of camera shots


I have analysed the opening scene of the movie Scream by Wes Craven. I have taken screen shots of some camera shots and techniques and spoken about the meaning it produces within the clip. Looking at the techniques and methods in which Wes Craven has used in his movie will help me to spark ideas to make for my film opening.

1. Timeline of an opening

Task 1:
A) Present the conventions of a film opening, what do you expect to see in most film opening scenes.
The expected conventions that would be seen in a opening sequence would be:
  • Titles
  • Job roles with occupants name
  • Usually story-line to it
  • Effective music fitting to the genre
B) Think about the genre of film that you are going to make. What are the specific conventions of a film opening in this genre?

For horror, the expected conventions that would be seen in a opening sequence would be:

  • Titles
  • Job roles with occupants name
  • Erie, creepy music which begins to introduce fear into a person 

Task 2:
I chose to look at the opening sequence of Dawn of the Dead (2004) by Zack Snyder.
I watched the opening sequence of Dawn of the Dead and on a A4 piece of paper recorded each title which appeared during the 2:35 which totaled up to 24 titles within this time. In the center of the pager are additional notes talking about what occurs within the opening sequence and the effects it has upon the viewer.