7. Audience Expectations

The film opening I plan to create falls under the category of Horror. I believe it fits in the horror genre as it is going to contain eerie and dark music, diegetic sounds which leave the character thinking what is around and an antagonist in which no body can see. Thus I believe my target audience are people aged from 15 and above as I feel they will be able to handle the type of horror I wish to make. As for the younger ages I believe they are not suitable to watch it as the content may disturb them, as seen from the BBFC website stating facts about the limitations directors have to follow in order to see if their film is viable for the rating.

The demographic that I believe would watch my film opening is would be from categories E to B as they contain people like students, the unemployed, middle classed people and teachers. I feel these groups are suitable as seeing from first-hand experience of watching horrors at the cinema, many different age groups were attending to watch a specific horror, for example, Paranormal activity made $193 million, this can from viewers of all ages. Furthermore, looking at the Jicnar scale below my chosen demographics are a good choice as there is a big option to opt in.   

This is the Jicnar scale which classifies people into appropriate categories suited to their standing 

After researching the regulations and specifications of specific films, the BBFC website allowed me to view each rating and see exactly what must be shown to be deemed appropriate for a film. Therefore I believe the rating which I suitable for my film opening is a 15 as the regulations within the 15 age rating suits to my film opening.

To make sure I understand what my audience expect from a horror film, I have created a short clip asking people, " What do you expect from a horror film?".

Below is the clip showing this: