8. Production company logo

Below is a saved image of my production logo and below the image is my production logo with animation. The AL in my logo represents me as it is the initials of my name, Anthony Luongo. I have decided to cleverly integrate the film reel which is shaped like the letter L, I believe using a film reel gives the audience viewing my logo the idea that my logo is based upon film, but just to make it clear to my audience I have added ‘production’ below. As for font I decided to use the ‘I still know’ font which I found on the Dafont website, I believe the font fits my genre as the font looks quite with gaps which gives it a creepy and eerie feel. This links into the colour choice as I chose to use red and black as a generic colour used within horror films is black to give it a dark feeling to the atmosphere and I chose to use red font as it reflects blood which occur in some horrors but also because it was a clear and visible colour to use on the writing.

Production companies help make films by assisting with budgeting, scheduling, scripting, casting and many more. They oversee the film productions from beginning to end. They hold the responsibility to find directors and talented actors to help create the movie, but the downside is that they are liable for everything, whether it be injuries which have been inflicted on the actor or property damage to a building.  

Difference between Major and Independent film companies:

Films within independent production companies are made outside of the major film studios. Independent production companies produce films for a mainstream audience as they are not mass-marketed. They tend to have smaller budget than major studio production companies.

Below are some examples of production companies who create films in the horror genre:

• Bloodbath Pictures
• Blumhouse Productions
• Paramount Pictures
• Hammer Film Productions
• Columbia Pictures 

From the image below of Hammer Films Production who created such films as Women in black and Curse of Frankenstein, I can draw similarities with my productions logo. As you can see, Hammer Films Productions has used red font over a black background, which was my choice of colour. It could have been used to draw an eerie feeling when seeing the productions logo similarly to mine. They have also Incorporated a big 'H' in the middle of their logo, this shows that they are to use this as an iconic image for their company, similarly to my logo where I have chosen to us the 'AL' as the iconic image.

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