1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

1) The first Frame in our film opening shows our two production company logos. We have decided to join our companies together because we had similar ideas so therefore we wished to work with the ideas we had thought of. Secondly, we decided to join together because generally small production companies join together for financial reason so they can gather enough money to make a film.

As you can see the first screenshot shows my production logo. I decided to use 'AL' as it is the initials of my name and the production company is based upon me. I decided to incorporate the film roll in the shape of 'L' so that the audience  understand that it is a film production company and not any other type of production company. In my production logo I have used quite a common choice of colours for a horror based production company, red and black as red connotes blood and black connotes darkness and fear. As you can see it fits well with the font, which is called I Still Know. The font projects an eerie feeling and also quite a supernatural feel as the patches on the writing provide a scary feeling. 
The second production company as seen is called Paranoia Pictures which was created by Anthony Wickenden and Deepak Dosanjh. The logo is simplistic yet effective.They use an image of blood splatter which shows that the film will contain blood and the slashed effect shows the film will be a horror film with death in it. The animation shows the production logo in which the blood smears on the wall, furthermore when the writing appears it carries more effectiveness  to the logo as the blood seems to run through the words due to the fact that the writing seems slashed. 

2) The second frame I chose to use is a shot in which the camera has focused on the tree with the title 'An Anthony Luongo Film' appearing, as seen above on the GIF animation. The title which appears indicates to the audience who the director is, this is a typical convention of horror films or in general most films. We decided as a group to use this shot as it is a method of establishing the location to the audience but also used as an effective start to our opening. Once the character is in shot, the camera then focuses on both on the character and the scenery with the tree taken out of focus. The use of folly sounds used within the opening (the running footstep and tweeting of birds) were used to add realism to our video. This allowed the audience to feel in the scene and in focus with the actor. Moreover, the folly sounds used within the opening are not too loud yet they are still heard, this was used to ensure that tension and suspense is always held within the opening and is never lost.

     This is a convention in horror films as they want to keep the audience on the edge of the seat and willing to know what happens next, therefore I believe our film opening sticks to conventions and uses these methods to create tension effectively.

3) The third frame shows Kyle running through the woods. As you can see within this shot we have used conventions of a horror film as we have used the woods. The woods is quite a typical location for death scenes as the characteristics of the woods are dark, gloomy and secluded therefore nobody would be able to see or hear the victims' last gasp. Furthermore, similarly to the screenshot before, the diegetic sounds have been minimized down and the folly sounds such as the footsteps and the birds tweeting were made louder making the scene more realistic but the  diegetic sounds can still be heard to add affect to the eerie feel that has already been portrayed.   

4)  The fourth frame shows a close up of the antagonists' murder weapon, the knife. A knife is a very common method of killing someone in horror films, it's an easy piece of equipment to acquire so therefore being a very common convention that is used in horror films. The use of a close up defies the importance of the knife and allows the audience to understand that this is going to be a key feature in the film. The sounds used at this point are very conventional to horror films, the sounds we decided to use were loud and quite strong footsteps to show the dominance and power that the antagonist possess. The background sound used within this shot is also quite conventional as begins the tension and build up in the film as it is quite a low sounding tune therefore drawing in the audience.

5) The fifth frame shows a close up of the victims face when he sees the antagonist appear from the tree's. We decided to use a dolly zoom in this shot and it proved very effective, it was used to show the fear in the victims eyes and face and with the background is moving which provides the effect of the victims life flashing before his eyes and also defies the fear in the victim. In horror films it is conventional when the victim sees the killer approaching them and they begin to run therefore we decided to use this in our film opening and with the dolly zoom it allowed it to be effective. The sound used in the shot links with the dolly zoom very well as it is quite a sharp sound, similarly to a violin, which adds in to the eerie feel and it is also a conventional sound used in horror to signify fear and trouble.

6) The sixth frame shows a long shot of the victim strapped to a chair in an empty room within an abandoned house. This shot is very conventional in horror films, the victim being trapped with the killer not around. The mise en scene is also very conventional, as seen the floor has no carpet and the walls are very patchy with dirty wallpaper which looks like it is about to fall off, this is very conventional in horror films because killers tend to live and keep their victims in a secluded from the outside world so they are not seen or heard ever again. The use of only diegetic sound is also conventional as we decided to use the sound of the chair squeaking by the vigorous movement of the victim and also the victim cursing, using 'Where the F*** am I ?', this is used many times in horror films when the victim is trapped and therefore we decided to use it in our film opening.

7) The seventh frame shows the victim walking towards the exit and very close to freedom. In horror films this is very conventional as in many movies, victims have been at arms length from freedom and then things take a turn for the worst. The change in lighting also signifies the freedom as previously as seen it was quite dark then it changed to a bright corridor and freedom just so very close. The sound is also very conventional in the shot as everything goes quiet and there is no sounds to be heard, this was used to create tension and also a build to the sharp jump scare which approaches.

8) The eighth frame shows the antagonist appearing behind the victim as he is trying to escape.As stated previously about the victim being very close the freedom and things taking a turn for the worst, the frame above shows this. This is a very conventional feature in any horror film, the antagonist appearing out of the blue to end the victims life and ensure that nobody knows anything. The non-diegetic sound in this frame is very effective as it is a sharp loud sound, this was used to create a jump scare, they are very common in all horror films as that is the main outcome they are trying to achieve, bring fear out of the viewers and using this jump scare in our opening should allow us to achieve this.  

9) The ninth frame shows the name of our film appear instantly once the film opening fades to black. This is conventional to horror films as some horror films have the name appearing at the end of the opening of the film, this is common also in many other films from different genres. As stated previously in other posts the red and black are very common colours used in horror films as the red connotes blood and the black connotes the dark, eerie feel that the film provides. The font that we decided to use fits in with the genre as the patchy look provides the fear that the film produces and the barbered wire was used to link with name of the film with the barbered wire showing the audience that the victims are trapped and have 'no escape' hence the name of the film.